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High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture

Shelly Bowen
Jennifer Kelly
Thu, Oct 12, 2017, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

You can't open an email or look at a website these days without bumping into someone else's content. It seems like everyone's creating it. But those doing it well aren't just throwing out posts willy-nilly. They have a plan. A content architecture blueprint, to be precise, which gives their content structure and purpose.

In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals.


Shelly Bowen has more than 16 years of experience producing digital and interactive content for both B2B and B2C organizations, focusing on health, technology, and education. She has worked with more than 150 brands on projects that have not only helped businesses achieve their goals, but also made lives easier for internal teams and their target audiences.

Who Should Attend?

Content marketers, copywriters, and anyone who wants to learn how to define clear messaging architecture for content marketing initiatives.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Determine what kind of content architecture you need
  • Design a (fun!) process for gathering the right information
  • Gain support and approval to utilize the architecture throughout the entire content marketing process

About High-Performance Content Marketing

MarketingProfsThis online seminar is the first class of MarketingProfs High-Performance Content Marketing course. These 12 classes will provide you with the inspiration, tools, and tactics for creating great content, and the know-how to get your content in front of the right audiences with the right message at the right time.

Like what you see here? Register now for the complete courseóPRO members save 40% (regularly $595)!

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