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Nine Insanely Effective Email Tactics You Can Use Today

Nancy Harhut
Kerry O'Shea Gorgone
Thu, Mar 15, 2018, 12pm ET
60 minutes
This online marketing seminar received 5 star(s)

Are you following all the best practices for email marketing and still not getting results? There's more to email success than targeted lists, compelling offers, and perfectly executed creative. Scientific research has proven that people don't operate in rational, considered ways. Instead, readers cruise along on autopilot, with certain prompts sending them in one direction or another. To be effective, marketers need to understand the decision-making shortcuts people rely on with email.

In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.

PRO members get free access to our email training course!

If you like this seminar, you'll love our new interactive course on email marketing. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn how to engage with customers using email to achieve measurable results. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »


Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner and Online Marketing Institute Top 40 Digital Strategist, Nancy has directed integrated campaigns for B2B clients large and small. She currently serves as chief creative officer at HBT Marketing, a boutique digital firm that specializes in the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees.

Who Should Attend?

Anyone involved in developing or implementing email marketing campaigns.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Determine two ways to position your email for fast response
  • Sell more using social proof, loss aversion, and compliance triggers in your messages
  • Apply nine proven tactics to increase email open and clickthrough rates

About Teach Me How Seminars

MarketingProfs Teach Me How seminarTeach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.

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