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Marketing Writing Bootcamp: Seven Professional Secrets to Safely Use Humor in Marketing

Erik Deckers
Kerry O'Shea Gorgone
Thu, Jul 19, 2018, 12pm ET
60 minutes
This online marketing seminar received 2 star(s)

Humor lives in the gap between the ridiculous and the real. It's the humorist who can wedge themselves firmly in that gap and tell the rest of the world what they find. It's not a gift; it's not innate, it's something anyone can learn and use in their own work. Many writers don't realize there is a formula to humor, and so they don't attempt it.

In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes.

PRO members get free access to a related training course!

If you like this seminar, you're going to love our new interactive course, based on Ann Handley's best-selling book, Everybody Writes. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »


Erik Deckers is the president of the content marketing agency Pro Blog Service and co-author of Branding Yourself, No Bullshit Social Media, and The Owned Media Doctrine. He has been a newspaper humor columnist since 1994 and a blogger since 1997. He's also authored radio and stage plays and is currently working on his first humor novel. Erik was the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando and now serves on their board of directors.

Who Should Attend?

Anyone who is responsible for writing copy and looking to add humor to their writing.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Identify the most important tools every humorist and comedian has available
  • Avoid the pitfalls of humor in the workplace and use it effectively
  • Structure humor in marketing to make a positive impression on your audience

About Marketing Writing Bootcamp

This online seminar is one of the keynotes for our largest online event of the year, MarketingProfs Marketing Writing Bootcamp. If you're a marketer and you want to hone your writing skills, this event is for you. You'll learn messaging strategy and business writing essentials, so you can write for conversion, storytelling, and more!

Like what you see here? Register now for this special writing event—PRO members save 40% (regularly $595)!

About Teach Me How Seminars

MarketingProfs Teach Me How seminarTeach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.

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