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Take 10: Six Ways to Use Direct Mail More Effectively

Keith Goodman
Fri, Apr 18, 2014
10 minutes

Marketers are constantly being bombarded with messages that the effectiveness of direct mail is on the decline. The reality is that nothing could be further from the truth. Direct mail has actually seen a huge resurgence in the last few years and has experienced close to double-digit growth. Why? Because it works.

In just 10 minutes, we'll look at the anatomy of a successful direct mail piece, dive into six reasons why direct mail is (still) effective, and show you how you to boost the ROI of your direct mail campaigns.


Keith Goodman is a 30-year veteran of the technology services industry. He is the vice president of corporate solutions for Modern Postcard, a provider of high-quality direct mail products for the small- and mid-size business sector. Previously, he held executive positions with USA Direct, Inc., NewTek, and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup ventures.

Who Should Attend?

This session is for any business owner or marketer looking for new and different ways of acquiring customers and nurturing their existing customer base.

What Will You Learn?

  • Why direct mail is still relevant and effective
  • How direct mail can be used for customer acquisition and retention programs
  • How to make your direct mail more effective and increase the ROI of your programs

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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