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Take 10: How to Map Your Skills to Boost Your Content Project Success

Melissa Breker
Fri, Jun 27, 2014
10 minutes

Content marketers and strategists share similar skills in creating content, but apply them in different ways. For example, some content plays to our emotions, while other content gives us the facts.

In just 10 minutes, you'll learn which skills and character traits you can map to your content projects to boost their effectiveness. You'll walk away with tools, tips, and tricks to use in your content marketing efforts, as well as the knowledge of which pitfalls to avoid.


Melissa Breker is a founding partner of Content Strategy Inc. She has more than 10 years of experience leading marketing, content strategy, and social media projects for agencies and large corporations. Melissa teaches content strategy, usability, and information architecture at Langara College and is passionate about connecting people and making a difference through content strategy.

Who Should Attend?

Content marketers and content strategists, or any marketer responsible for producing content.

What Will You Learn?

  • Which skills are needed for content marketing success
  • How to map your skills to content strategy
  • How to build your skills to support content initiatives

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