Take 10: Strategic Resources to Better Manage Your Social Marketing
- Guy Powell
- Fri, Jan 23, 2015
- 10 minutes
Small businesses face one of the most difficult challenges in marketing—never having enough resources. With small budgets and small staffs, the limitations are endless and the pitfalls enormous. There's never enough time to do real market research, never enough money to hire the right individuals, and never enough resources to determine if what was done was successful and worth repeating
In just 10 minutes, we'll show you how to overcome these social marketing challenges and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts.
Guy Powell is a global expert in marketing effectiveness. He's the author of Marketing Calculator: Measuring and Managing Return on Marketing Investment, and co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. Guy provides training, software, and consulting for large and small brands around the world to drive more revenue, profit, and share with limited marketing budgets.
Who Should Attend?
If you are a small business owner or marketer responsible for managing social marketing looking to break past the never enough syndrome, this Take 10 is for you!
What Will You Learn?
At the end of this Take 10, you'll be able to:
- Use the right metrics to track your social, digital, and search progress
- Determine how you stack up against your key competitors
- Focus your efforts and increase your social, digital, and/or search position
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.