Take 10: How to Attract Customers to Your Tradeshow Booth
- Jim Beretta
- Fri, May 29, 2015
- 10 minutes
Are tradeshows an important part of your face-to-face marketing strategy? If so, you probably allocate a large percentage of your marketing spend to your booth—and why not? Tradeshows are a great opportunity to generate new leads, connect with existing clientele, and establish brand awareness, but they're a competition for eyeballs, engagement, and excitement.
In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.
Jim Beretta is a chief marketer, strategist, and brand consultant at Customer Attraction Marketing. He has 20 years of experience marketing and exhibiting at trade events across North America, Europe, and China. He creates strategies around B2B tradeshows and has launched several major shows for his clients. His marketing strategies have been responsible for hundreds of millions of dollars in revenue, and he is a firm believer in face-to-face and high-return marketing investments for the B2B sector.
Who Should Attend?
Marketing and sales professionals responsible for tradeshows, or anyone interested in learning best practices for face-to-face marketing or effective tradeshow tactics.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Locate the best booth space for maximum exposure
- Identify common mistakes to avoid in your booth design
- Assemble an A-team to run your booth
- Prove the efficacy of your tradeshow investment
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