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Take 10: Five Keys to a Better Direct Mail List

Keith Goodman
Fri, Aug 21, 2015
10 minutes

The most critical part of a direct mail campaign is the list. However, businesses still waste millions of dollars targeting the wrong audiences. Whether your goal is to reach your current customers with a retention campaign or find new prospects, there are a number of resources at your disposal to help connect you with the right audience.

In just 10 minutes, we'll share the different types of prospect lists available, as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaigns.


Keith Goodman is a 30-year veteran of the technology and marketing services industries. He is the vice president of corporate solutions for Modern Postcard, a provider of high-quality direct mail products for the small- and mid-size business sector. Previously, he held executive positions with USA Direct, Inc., NewTek, and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup ventures including ThinkDirectMarketing, Inc.

Who Should Attend?

This session is for business owners or marketers who want to use direct mail as part of their acquisition and retention strategy.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Segment your house data to boost retention
  • Understand the different types of prospecting lists available
  • Target prospects that align with your best customers

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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