Social Media and SEO: Tips for Successful Integration
- Cynthia Johnson
- Jennifer Kelly
- Thu, Oct 29, 2015, 12pm ET
- 60 minutes
Social media and SEO have long been divided as standalone efforts with different objectives. But to optimize your social media efforts and improve SEO ranking and visibility, social media and SEO must be integrated and executed in unison.
During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.
Cynthia Johnson is managing partner and director of marketing at RankLab, named one of Inc. magazine's 5000 fastest growing private companies in 2015. She is the editorial director for Social Media Club and a contributing columnist for Entrepreneur, Search Engine Journal, Startup Grind, SheKnows, and SEMrush. Cynthia is a motivational and educational speaker and an author. She has been listed as a marketing expert in several major publications including Forbes, Huffington Post, Inc., ClickZ, AdWeek, and others.
Who Should Attend?
Marketers and business owners who want to learn how to integrate social media into their digital marketing strategy in ways that provide a quantifiable return when it comes to their search efforts.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Optimize your social media efforts by seamlessly integrating social media into your digital marketing strategy
- Set up your social media accounts to cater to your SEO efforts
- Measure and prove the ROI of your social media marketing
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.