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Take 10: Repurpose Content for Your Blog

Allie Gray Freeland
Fri, Nov 13, 2015
10 minutes

Creating blog content that keeps your audience engaged takes time and resources—two things that most marketers don't have nearly enough of. Sure, posting a presentation to Slideshare or writing an article for your website is great for driving brand awareness and visibility, but why not put your existing content to work?

In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.


Allie Gray Freeland is a marketing communications consultant specializing in content strategy, public relations, and influencer marketing. Allie has more than a decade of experience working with big brands, agencies, and in-house marketing teams on driving content strategies for improved ROI and brand exposure. Allie is based in Kansas City, but is native to Minnesota where she obtained a Journalism degree from University of Minnesota.

Who Should Attend?

If you're looking to stretch your resources and get the most out of your existing content, this Take 10 is perfect for you!

What Will You Learn?

By the end of this Take 10, you will be able to:

  • Identify the best types of content to repurpose
  • Successfully use repurposed content for your blog
  • Drive awareness and engagement on your blog, even with resource constraints

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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