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MarketingProfs University: The Secret's in the Sauce

Presenter:
Ann Handley
Moderator:
Jennifer Kelly
Broadcast:
Thu, Dec 17, 2015, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 4 star(s)

You don't need more content; you need better content. You need your content to attract, well the people you want to attract. But what does "better" content mean? And how can you get some?

In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours.

Presenter

Ann Handley is chief content officer at MarketingProfs, a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content is a Wall Street Journal bestseller.

Who Should Attend?

If you're looking to boost your content marketing skills and tell better brand stories, this seminar is for you.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Tell better (and braver!) stories, using stronger, more ripped writing and a unique point of view
  • Create best-of-breed content to attract the people you want (and repel the ones you don't)
  • Determine when to be a little outrageous

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Content Marketing Crash Course. This 11-class course will help you generate a wealth of ideas and insightful content so you can keep on publishing, worry-free. You'll gain the know-how to get your content in front of the right audiences with the right message at the right time.

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