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Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte, Patti Sanchez
Jennifer Kelly
Thu, Jan 21, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication, you, too, can turn your ideas into a movement. It's important to understand how your audience thinks and feels and communicate to them well in order to help move others forward. You can connect with an audience in a way that resonates by tapping into something that already exists in their hearts and minds.

Based on their extensive research on organizational transformation through storytelling and movements, Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play.


Nancy Duarte is a communication expert who's been featured in several publications including Fortune, Forbes, and Fast Company. Her firm, Duarte, Inc., has created thousands of presentations for the world's top institutions, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. She's also the author of three award-winning books. Her newest book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols, co-authored with Patti Sanchez, will be released in early 2016.

Patti Sanchez is the SVP of strategic services for Duarte, Inc. With more than 25 years of experience, she has led communications initiatives for brands like Cisco, Ericsson, and Hewlett-Packard, and has taught hundreds of leaders to become more effective communicators. She's delivered presentations at ExactTarget Connections, Presentation Summit, Leadership Communication Days, and the IABC World Conference, and her work has been honored by IABC, BMA, and Vital Speeches of the Day.

Who Should Attend?

This seminar is for individuals who are looking to persuade others to embrace new ideas and help carry them forward.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Map out where your audience is on their path to transformation
  • Overcome resistance, inspire enthusiasm, and motivate action
  • Understand the structure of great communication
  • Connect with your audience empathetically


As a special bonus, 10 lucky winners will be chosen at random to win a copy of Nancy and Patti's new book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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