How to Choose the Right Content Marketing System
- Samantha Stone
- Jennifer Kelly
- Thu, Mar 3, 2016, 12pm ET
- 60 minutes
As content marketing teams continue to increase in size, produce higher volumes, and experiment with new asset formats, the tools and processes that once worked simply don't scale. Content marketers deserve purpose-built products to create, manage, and measure content effectively. Unfortunately, making sense of all the available options can make your head spin.
In this PRO seminar, we'll share how to determine when it's time to invest in new technology and how to choose the best fit. We'll walk through the seven categories of content marketing tools and show you how to select the best software to meet your needs. You'll leave with a template that will help you prepare and make the optimal system choices.
Samantha Stone is the founder of the Marketing Advisory Network. She has launched go-to-market initiatives and lead marketing strategies for award-winning, high-growth technology companies, including Netezza, SAP, Ascential Software, and Powersoft. She blogs at Unleash Possible.
Who Should Attend?
If content marketing is a priority for reaching your community, lead, and revenue goals, this session is for you.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Determine if and when it's time for a content marketing system
- Distinguish among the seven categories of content marketing tools
- Choose the best system to meet your needs
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.