Take 10: What Does SEO Look Like Today?
- Jon-Mikel Bailey
- Fri, Feb 5, 2016
- 10 minutes
Search engine optimization used to mean keywords, links, and not much more. But today, SEO has significantly changed. Stuffing code with keywords and endlessly adding links on other sites are no longer rewarded by Google, but punished!
In just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings.
Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms before co-founding Wood Street in 2002. He gives seminars on web marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Who Should Attend?
Marketers responsible for—or interested in—search engine optimization or those who are still marketing like it's 1999.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Create SEO-friendly content
- Code and tag content to improve search rankings
- Build social signals to increase visibility
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