Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
- Nick Westergaard
- Jennifer Kelly
- Thu, Jun 23, 2016, 12pm ET
- 60 minutes
When it comes to marketing, it's the best of times and the worst of times. Digital media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we're faced with a constantly changing environment that only seems to become more complicated and distracting with all the shiny new things coming at us.
In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
Who Should Attend?
This PRO seminar is for marketers striving to do more with less when it comes to social media and content marketing.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Create a scrappy marketing strategy that helps you understand what channel or platform works best when
- Simplify your content marketing with four easy-to-employ hacks
- Measure what matters in your marketing for continuous improvement
As a special bonus, 10 lucky winners will be chosen at random to win a copy of Nick's new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.