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Take 10: How to Optimize Your LinkedIn Profile With Keywords

Cindy Hagemann
Fri, Jun 3, 2016
10 minutes

Is your LinkedIn profile delivering the results you're looking for? If you're seeking more LinkedIn page views—or more engagement with your profile or company page—then this Take 10 is for you.

In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.


Cindy Hagemann is a marketing consultant who is passionate about LinkedIn. She has been training business professionals and college students how to maximize the features of LinkedIn since 2008. She continues to spread her knowledge in the business and education community, and is often referred to as the "LinkedIn Lady."

Who Should Attend?

Business professionals who want to improve their visibility on LinkedIn, whether they're job hunting, selling products or services, networking, or establishing themselves as industry thought leaders.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Understand why keywords are important to LinkedIn
  • Recognize what sections of your LinkedIn profile are important to optimize
  • Leverage industry keywords for your LinkedIn Company Page

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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