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Take 10: Four Essentials for Successful Event Planning

Matt Heinz
Fri, Aug 5, 2016
10 minutes

Anyone who has managed or executed an event—a seminar, a user conference, or an industry tradeshow—knows that it involves a thousand details, lots of moving parts, and many thankless tasks. Having a plan in place ensures you're better positioned to pull off your event with flying colors.

In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post-event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.


Matt Heinz is president and founder of Heinz Marketing with 15+ years of marketing, business development, and sales experience from a variety of organizations and industries. Matt has held various positions at companies such as Microsoft, Boeing, The Seattle Mariners, Market Leader, and Verdiem. He's also an author, speaker, blogger, and a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Who Should Attend?

If you have a hand in planning an event, this Take 10 is for you!

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Develop the right objectives for your event upfront
  • Coordinate with cross-functional teams to ensure events run smoothly
  • Create a follow-up plan

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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