This lesson is part of MarketingProfs Master Class
Using Research for Content and Thought Leadership
To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn in her new Master Class, Using Research for Content and Thought Leadership—learn her 4-step survey method strategy and position yourself as a thought leader! LEARN MORE
Level-up your subscription and GO PRO for access to this and all future Master Classes. Plus, PRO-exclusive webinars, our full course catalog, a personal concierge, and more.
YOUR INSTRUCTOR: Michele Linn
Michele Linn is the founder of Mantis Research, where she helps content and community managers conduct surveys to learn about their audience and publish compelling, original research findings. Before Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy, helped build the 200,000+ audience, and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).