MARKETINGPROFS Master Class Lesson

Anatomy of an Email: CTAs

Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.

LENGTH: 6:00 minutes

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This lesson is part of MarketingProfs Master Class

The Real Truth About Email Marketing

Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata. LEARN MORE

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OUR EXPERTS

YOUR INSTRUCTOR: Jay Schwedelson

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. He is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes SubjectLine.com, Outcome Media, and Guru Events.

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