This lesson is part of MarketingProfs Master Class
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience. LEARN MORE
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YOUR INSTRUCTOR: Ekaterina Walter
Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and Wall Street Journal bestselling author of The Power of Visual Storytelling and The Laws of Brand Storytelling. Her two decades of experience as a brand marketer and storyteller include a blended perspective of Fortune 500, start-up, and nonprofit environments. Ekaterina's thought leadership has been featured on CNBC, ABC, CNN, Forbes, TechCrunch, Fast Company, and WSJ.