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  • Know Your Customer (and Reap the Rewards)

    Course

    CONTENT TYPE: Course | TOPIC: Measurement & Analytics

    The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

  • Kicking Off Your Content Marketing Campaign

    Course

    CONTENT TYPE: Course | TOPIC: Marketing Content

    Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.