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  • Know Your Customer (and Reap the Rewards)

    Course

    CONTENT TYPE: Course | TOPIC: Metrics & Measurement

    The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

  • Kicking Off Your Content Marketing Campaign

    Course

    CONTENT TYPE: Course | TOPIC: Content

    Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.

  • Kicking Off Your Email Marketing Campaign

    Course

    CONTENT TYPE: Course | TOPIC: Email

    Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

  • Public Relations

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.