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CONTENT TYPE: Course | TOPIC: Marketing Content

Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.

CONTENT TYPE: Course | TOPIC: Marketing Content

There's far more to content marketing than churning out a few whitepapers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.

CONTENT TYPE: Course | TOPIC: Marketing Content

Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.

CONTENT TYPE: Course | TOPIC: Marketing Content

Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

CONTENT TYPE: Course | TOPIC: Demand Generation

Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then we need to talk.

CONTENT TYPE: Course | TOPIC: Account-Based Marketing

Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

CONTENT TYPE: Course | TOPIC: Public Relations

Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.

CONTENT TYPE: Course | TOPIC: Marketing Management

Aligning sales and marketing can save money and, in the end, make money. These eight lessons will show you the steps.

CONTENT TYPE: Course | TOPIC: Account-Based Marketing

For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!

CONTENT TYPE: Course | TOPIC: Account-Based Marketing

Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.

CONTENT TYPE: Course | TOPIC: Public Relations

Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

CONTENT TYPE: Course | TOPIC: SEO

Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

CONTENT TYPE: Course | TOPIC: Email Marketing

Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

Primary research. Secondary research. Mounds (and mounds!) of existing internal data. Market research is big business and there's a reason why: it's vital if you want to shape your strategy and prioritize what's actually important to your business.

CONTENT TYPE: Course | TOPIC: Demand Generation

A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue... and avoid common pitfalls that so many companies encounter.

CONTENT TYPE: Course | TOPIC: Demand Generation

A successful demand generation campaign relies on content that's targeted to the personas who influence the ultimate purchasing decision. Learn how to create campaign content that aligns with the buyer journey in this course from MarketingProfs.

CONTENT TYPE: Course | TOPIC: Marketing Management

Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

CONTENT TYPE: Course | TOPIC: Martech

Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

Pricing is one of the 4Ps of the marketing mix, but it's easy to overlook its importance when you're up to your elbows in tactical execution. It's time to start taking pricing and discounting seriously because they impact both profitability and customer perception.