Search Our Marketing Resources

CONTENT TYPE: Course | TOPIC: Marketing Strategy

Primary research. Secondary research. Mounds (and mounds!) of existing internal data. Market research is big business and there's a reason why: it's vital if you want to shape your strategy and prioritize what's actually important to your business.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

Pricing is one of the 4Ps of the marketing mix, but it's easy to overlook its importance when you're up to your elbows in tactical execution. It's time to start taking pricing and discounting seriously because they impact both profitability and customer perception.

CONTENT TYPE: Course | TOPIC: Management

Aligning sales and marketing can save money and, in the end, make money. These eight lessons will show you the steps.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

CONTENT TYPE: Course | TOPIC: Account-Based Marketing

For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!

CONTENT TYPE: Course | TOPIC: Content

Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.

CONTENT TYPE: Course | TOPIC: Management

Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

CONTENT TYPE: Course | TOPIC: Email

Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.

CONTENT TYPE: Course | TOPIC: Account-Based Marketing

Get ready. Get set. And go start marketing! Wait... not so fast. First you need to connect with sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins.