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  • Sales and Marketing Alignment

    Course

    CONTENT TYPE: Course | TOPIC: Management

    Aligning sales and marketing can save money and, in the end, make money. These eight lessons will show you the steps.

  • Marketing Automation Made Easy

    Course

    CONTENT TYPE: Course | TOPIC: Marketing Technology

    Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.