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  • A Scientific Approach to Metrics, Measurement, and Marketing ROI

    Course

    CONTENT TYPE: Course | TOPIC: Metrics & Measurement

    It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.

  • Know Your Customer (and Reap the Rewards)

    Course

    CONTENT TYPE: Course | TOPIC: Metrics & Measurement

    The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

  • Analyzing the Results of Your Content Marketing Campaign

    Course

    CONTENT TYPE: Course | TOPIC: Content

    Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

  • Add It Up: Measuring Your Influencer Campaigns

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations

    Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if it was a success? There's only one way to find out: choosing the right metrics and analyzing measurable results. Get ready. Get set. Get out your calculator. It's time to do the math!