Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Disney is launching a US service that will enable parents to monitor how their children use their mobile phones....


They will be able to track voice, text, video and picture messages and set limits on their children's calls.
The phone will also allow parents to locate where their children are via a global positioning system.
The entertainment giant hopes to target what is a niche but rapidly expanding market of mobile phone using children between 10 and 15 years old.
Read full story.

Continue reading "Disney Offers Teen-Tracker Mobile" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

Mark Vanderbeeken, who is in charge of the successful experience design blog at Experientia titledPutting People First, is a specialist in visioning, identity development and strategic communications. He worked in Belgium (his home country), USA, Denmark and Italy for both profit and non-profit, studied at Columbia University, and is now a senior partner in Experientia, an experience design consultancy based in Turin, Italy.

Prior to Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).