If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and reflection....

Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG the day after he was told ... the book is about his personal reconciliation and closure of his life, which is especially appropos given his life as an accountant. It's the ultimate closure of the "books."
Whether you agree with Gene's path for closure or not, the foundation of the book hits all of us. Some Amazon reviewers wrote that they couldn't relate to him because he was a CEO and ran in different "circles," but the real-life scenario of the book still stands. All the money or fame in the world doesn't "buy" one out of finding closure and peace at the end of one's life.
The book isn't about marketing per se, but its themes around what's important and motivating in life is clearly imbued in a marketers goal of creating value and long-term, deep relationships -- and somehow giving people "closure" around an issue, problem, or dilemma ...
The book reminds me of the following quote, which I've always liked:
If you were going to die soon and had only one phone call you could make, who would you call and what would you say? And why are you waiting? ~Stephen Levine

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I work as a Principal Consultant for a small sales and marketing consultancy. I help companies (small to large) to define their "story," determine their targets, refine their communication mix, codify their best practices, engage in business conversations, and reinforce and measure each component. I take a more holistic vs. localized approach. Most problems have downstream impacts and upstream drivers.I like to run, write and read. I used to work as a School Psychologist in the mid 90's.