Literally thousands of CEOs, marketing officers, analysts, engineers and other corporate employees are blogging....
Yet you'll be hard-pressed to find most corporate blogs through the company Web sites. My guess is that lawyers or PR departments are a more than a little nervous about this whole new media, "listen to your customers" thing, so they said "Well, ok, we can try it, but don't make the damn blog too easy to find."
For example, you won't find links to company blogs at:
The New York Times, despite Byron Calame's recent article, "The Times's New Blogs: More Information, Fewer Filters," which lists the company's blogs.
The Wall Street Journal, which has law and other blogs that are not listed or linked to each other.
General Motors, where GM vice-chairman Bob Lutz and others blog.
The New York Stock Exchange, which publishes Hybrid Talk
HP, where Vice President of Global Marketing Strategy & Excellence Eric Kintz blogs
Novell , kind of hard to find, but once you do, there are many here, plus one by CTO Dr Jeff Jaffee and Novell Open PR, which "gives Novell watchers information about what's happening in the company that might not make the cut for a press release, but is still of interest to the market and Novell's customers." (Yeah, right.)
Continue reading "Why Are Big Companies Hiding Their Blogs?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
- A Snapshot of the Content Creator and Influencer Economy [Infographic]
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
- 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
- Does Including Video on Site Landing Pages Boost Conversions?