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The number one reason business owners name for holding off on blogging is fear...


...fear of a wildly out-of-control public waking up everyday with one thing in mind: to post filthy rotten lies on your blog about you, your company, your products and occasionally, your beloved pet retriever. I mean that's what a blog is all about right?
I could go on for a few paragraphs about how this sentiment developed, but I'll instead get to the point. If your business publishes a blog you are entirely in charge of the content on that blog. Most blogs do indeed have tools that allow for interaction, but you get to set the rules. You can determine who can comment, what they can say, when they can say it, and whether they can say it at all.
You get to write your own content or assign a trusted employee to write it. In some ways a blog is just a more powerful form of the communication vehicles you have used to date - it's just another marketing tool - proper use is a matter of common sense.
There is a well-worn riff in the blogging world that says for a blog to be real the conversation must be naked and authentic. For a business blog, I can buy authentic, but naked, no, this is your blog, your business. If you allow comments on your blog, you should moderate them. If someone says something down right ignorant (yes, some people have too much time on their hands) you have no obligation to publish that comment.
Does that mean you should delete anything that could be interpreted as negative? No way. Shut that kind of feedback off and you will never get better. One of the great things about blogs is that when your readers see that they can have a conversation with your organization they won't mind that you are fully clothed when you do it.

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ABOUT THE AUTHOR
image of John Jantsch

John Jantsch
Duct Tape Marketing

John Jantsch is a veteran marketing coach, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson, due out in the fall of 2006.

He is the creator of the Duct Tape Marketing small business marketing system.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.

He is a popular presenter of marketing workshops for organizations all across America.

What Others Are Saying About Duct Tape Marketing...

"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."
~ Forbes magazine

"For growing businesses in search of some great marketing ideas, Duct Tape Marketing is a worthwhile online pit stop."
~ Entrepreneur Magazine

"A great resource for small business owners looking for hands-on marketing ideas they can use today. John Jantsch's daily posts discuss what works -- and what doesn't -- when marketing a small business."
~ Inc Magazine

“Business blogger John Jantsch, a Kansas City marketing consultant, has built quite a following with his Duct Tape Marketing site. The blog provides small-business readers with successful marketing techniques that don't require a large budget to execute.”

~ Harvard Business School