Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The Revolution on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of 1776....


It got me a little misty-eyed and I couldn't go to bed until it ended (even if I did how the war turned out). You see, in the span of about 45 days, George Washington and the Continental Army rise from the dead -- two forts in NYC/NJ had fallen -- to win the 1st Battle of Trenton, preserving the Army and our independence.
The British and Washington knew how important the Continental Army was to our independence, and without it we'd go crawling back to Great Britain. Sure, the Declaration of Independence announced to the world about our birth as a country, but it is Washington and the Army that delivered it.
In mid-November 1776, Washington loses New York by suffering a terrible defeat at Fort Washington, losing almost 3,000 troops. A few days later, Fort Lee falls to the same British Army of regulars and Hessians, giving them the key to the lower part of the Hudson River and NYC (you do remember how important rivers were for travel and communication).
Washington and what's left of the Continental Army retreat all the way down through NJ to PA. British General Howe doesn't pursue because, as the History Channel puts it, "Convinced that the Americans were thoroughly beaten and that the Continental Congress would sue for peace, Howe did not pursue Washington, but merely established several outposts in New Jersey and settled down in winter quarters to wait for spring." Total defeat of the Army and the surrender of the new nation seemed within reach. But Howe underestimated Washington's resolve and his ability to keep the end goal in sight.
As any American school girl knows, George Washington and the ragtag group of men and boys that formed the Continental Army re-crossed the Delaware River on Christmas Day 1776, not even 45 days after the defeat of NYC, and surprised the Hessians in Trenton. The British lost almost 1,000 men and the overwhelming victory proves to the Continental Congress that the army can defeat British regulars and increased re-enlistments.
George Washington kept the Declaration of Independence from becoming just another piece of paper by keeping his eye on the end game. Even after suffering a terrible defeat, Washington was still able to shift tactics and bring home a victory.
How many of us in our jobs, when a project goes wrong, could use this leadership lesson to keep our eyes on the end goal and fix a strategy when something does not go according to plan? How about if you are in a dead-end job and you are stuck for just a little while longer?
Or, as my friend Frank B. says, "when god gives you lemons, make some lemonade." That's exactly what Washington did in a span of 45 days to make sure the newly formed country saw its first birthday. And oh how that lemonade tastes with a couple of hot-dogs and fireworks.
PardonMyFrench,
Eric

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ABOUT THE AUTHOR

Eric Frenchman is an online marketing and advertising consultant located in the Great State of New Jersey and Chief Internet Strategist for the online political agency Connell Donatelli Inc. Since 1998, Eric has managed multi-million dollar online advertising and CRM campaigns for AT&T, DLJdirect, Harrisdirect, and BMO Investorline and is a recognized expert in online marketing and advertising techniques. In 2005, Harrisdirect was ranked as the 17th largest online advertiser in the US and in 2003 was recognized as Best Financial Advertiser. Eric Frenchman's marketing blog is located here: http://www.ericfrenchman.com