Please accept all cookies to ensure proper website functionality. Set my cookie preferences

A great discussion on a Harvard Business School site on the impact of the new consumerist on global trade. Here's an interesting part....

"There is another way in which consumer market regulation drives trade. Countries tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality production.
"Such cases suggest that we need to pay more attention to domestic consumer market regulation as a source of national competitiveness."
What has been your sustainable global competitive advantage?
[Caveat emptor = Buyer beware]

Continue reading "Caveat Emptor" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



Laurel Delaney ( is the founder of and the creator of "Borderbuster," an e-newsletter, and The Global Small Business Blog. She can be reached at