A great discussion on a Harvard Business School site on the impact of the new consumerist on global trade. Here's an interesting part....
"There is another way in which consumer market regulation drives trade. Countries tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality production.
"Such cases suggest that we need to pay more attention to domestic consumer market regulation as a source of national competitiveness."
What has been your sustainable global competitive advantage?
[Caveat emptor = Buyer beware]
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)
- Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know
- Humans vs. AI: How Global Companies Are Handling Translation [Infographic]
- From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation
- How Americans Consume Audio in 2026: Platform and Podcast Trends
- The Role of Storytellers at SMBs