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The lure of selling internationally is undeniable....


What easier way to expand your marketplace than to move beyond the United States? The numbers speak for themselves - a market of billions rather than millions. As the late but oft-quoted business guru Peter Drucker said: "E-commerce does not merely master distance, it eliminates it."
Here's what you should consider before you start cross-border selling.

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ABOUT THE AUTHOR

Laurel Delaney (LaurelDelaney.com) is the founder of GlobeTrade.com and the creator of "Borderbuster," an e-newsletter, and The Global Small Business Blog. She can be reached at ldelaney@globetrade.com.