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MySpace is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with friends....


Well, think again, says Bruno Giussani in his blog Lunch over IP. He found some interesting stats in a recent Fortune article which says that some 87% of the 100-million-plus users claimed by the site are 18 or older, and 52% are 35 or older.

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ABOUT THE AUTHOR

Mark Vanderbeeken, who is in charge of the successful experience design blog at Experientia titledPutting People First, is a specialist in visioning, identity development and strategic communications. He worked in Belgium (his home country), USA, Denmark and Italy for both profit and non-profit, studied at Columbia University, and is now a senior partner in Experientia, an experience design consultancy based in Turin, Italy.

Prior to Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).