I gave a presenation to 40 mid-career marketers "in transition" the past week on the topic of Seven Types of Marketing Champions: Which One Are You...?
It was clear this group could relate to my explanation about why marketing is undervalued, and the steps I recommend for getting a seat at the strategy table. During the open discussion at the end of the presentation, a marketing executive with blue chip experience and a Harvard MBA said, "I think we need to take the word 'marketing' out of our titles!"
That's a radical recommendation -- not one my co-authors and I make in our new book Marketing Champions, which has practical suggestions for improving the power of marketing. But if we look around, many marketers have already done that. We see marketers with titles including the following:
*
Business Development
*
Product Development
*
Communications
*
Customers
*
Demand
*
Product Management
*
CRM
*
New Product Management
My favorite: Cash Flow.
One thing is for sure: these titles communicate output and business significance, something the word "marketing," lacks.
Should you change your title? It might improve your stature and influence; at the very least, it will make your job more secure.
Continue reading "Should You Drop "Marketer" from Your Title?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Content Articles
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches