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is coauthor of
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact.
For more information about the book, go to
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Authored by Roy Young
Fascinated by a Surprise from Our SocialTech Keynote Speaker
MrketingProfs president Roy Young shares why a surprise package by SocialTech 2012 keynote speaker Sally Hogshead stood out from the ...
Five-Star Books: Content Rules by Ann Handley and C.C. Chapman
If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, ...
12 B2B Content-Marketing Practices to Ensure Success
Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their ...
Do You Know the Secret of World-Class Sales Organizations?
MarketingProfs president and blogger Roy Young shares the No. 1 secret of success of world-class sales organizations.
Marketers Are Publishers Now. So What Do We Call Marketing?
Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing.
Why Are You Doing What You're Doing?
President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do.
Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs
Leading companies do not subscribe to the notion that marketing is a discretionary expense. They know that there is business ...
Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputation
During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, ...
Marketing Champion Focused on Customer Analytics: Q&A With Paul Barsch, Marketing Director of Teradata
Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams ...
Marketers Expecting Cuts During Economic Crisis
A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans ...
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