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A 2006 survey of 143 women by Women in Consulting, a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- from public relations to brand management. Turns out that marketing is a strong draw for businesswomen....


Francesca Di Meglio, a Monster.com contributing writer, says in her recent article, that "strong quantitative skills, a good education, and a strong role model can help convert that attraction into professional success."
According to Anne Roggeveen, assistant professor of marketing at Babson College in Massachusetts, women want jobs that require creativity and vision.
"They enjoy understanding people and their needs," she says. "And no matter what the marketing position -- from managing consumer packaging to Web marketing -- keeping people interested in a company or product by speaking to their needs and wants requires both."
Personally, I love marketing and communications for these very same reasons. I have always been involved in
creative activities since childhood, and all my jobs and career paths have given me creative outlets. I also like
the business strategy, helping clients define their objectives and then guiding them on the tactics that can get
them there.
One would think that these two marketing features are a dichotomy of interests. In many cases, some marketers are better at one focus than the other. Even experts say one of the major blunders most women make is forgetting their quantitative skills. "Marketing should always positively influence the bottom line," adds Di Meglio. "Women marketers, therefore, have to be able to analyze numbers to make sure the work they are doing is driving business."
I've done different things in my life so far, from professional singing, to television, to teaching, and although
one can never say "never" or "forever," I think I'll be in marketing for quite some time. It's a real passion.
What about you?

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ABOUT THE AUTHOR
image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel