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According to Interbrand we've all been "googled" this past year. Google has landed the top spot as our favored brand....


Who doesn't rely on this new way of living our life? Even my 72-year-old mom (bravo to her) uses Google News alerts to help me stay on top of my business.
So now that "google it" has become a part of our new vernacular, will they go the way of "kleenex" and become a generic term to define a specific action?
I think not. Google is edgy, stays hungry and keeps on moving. Thanks goodness all of ecommerce has Google nipping at their heels. It will keep everyone wanting more and consumers reaping the benefit.
Hurrah!

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ABOUT THE AUTHOR
image of Jeanne Bliss
Jeanne Bliss began her career at Lands’ End where she reported to founder Gary Comer and the company’s executive committee, ensuring that in the formative years of the organization, the company stayed focused on its core principles of customer and employee focus. She was the first leader of the Lands’ End Customer Experience. In addition to Lands’ End, she has served Allstate, Microsoft, Coldwell Banker Corporation and Mazda Corporations as its executive leading customer focus and customer experience. Jeanne has helped achieve 95% retention rates across 50,000 person organizations, harnessing businesses to work across their silos to deliver a united and deliberate experience customers (and employees) want to repeat. Jeanne now runs CustomerBliss (http://www.customerbliss.com), an international consulting business where she coaches executive leadership teams and customer leadership executives on how to put customer profitability at the center of their business, by getting past lip service; to operationally relevant, operationally executable plans and processes. Her clients include Johnson & Johnson, TD Ameritrade, St. Jude’s Children’s Hospitals, Bombardier Aircraft and many others. Her two best-selling books are Chief Customer Officer: Getting Past Lip Service to Passionate Action and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad. Her blog is http://www.ccocoach.com She is Co-founder of the Customer Experience Professionals Association. www.cxpa.org