A year ago, with sales dwindling and its stock in the toilet, (where it remains), Dell started a customer-focused blog.
The blog got off to a rocky start since it shared a URL with a porn site, and it initially refused to talk about the elephant in the room - Dell Hell.
Has Dell's reputation for abysmal customer service permanently soiled the brand? It remains to be seen.
It is certain, however, that since last year Dell has improved its blog and done some very progressive things with Studio Dell and the innovative Dell IdeaStorm community, which claims that it's received 5072 ideas from visitors. They definitely are trying.
So how come there is no link to any of these sites from Dell's home page? You have to click three times from the Dell homepage to get to a page that explains the various community efforts the company is making. The blog is hiding in plain site.
Dell is not alone in hiding its blog.
There's still no link from HP's homepage to Eric Kintz' popular blog. You still can't get to Bob Lutz's blog from the GM home page. And, incredibly, despite the fact that scores of IBM employees blog, you would never know that from the company's home page.
Some companies link to their blogs through their "About Us" page, but who'd look there for a link to a blog?
I think a lot of companies are still not sure they trust this "new" medium not to inflict a stock-crashing blog storm on them. So their toes are in the water, but they're still behaving like those old folks at the beach who don't want to get their suits wet.
Hey c'mon dive in. The water's fine. Mostly.
Continue reading "Dell and Other Big Company Blogs: Hiding in Plain Sight" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
- Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
- A 17-Step Process for Creating High-Performing Articles [Infographic]
- Why Do B2B Marketers Need an Agile CMS?
- Webinar Benchmarks: Promotion and Attendance Trends