Afrer a brief respite, I write today on the Huffington Post about marketing in the Age of Conversation, as well as about, well... "The Age of Conversation." Bottom line: It's time to let consumers dig your brand -- or not -- on their own terms.
Wander on over and leave a comment, if you feel so inspired.
Read the post here: Learning to Shut Up and Listen.
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On HuffPo: 'Learning to Shut Up and Listen'
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ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
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