I recently interviewed Intel's Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge for the videoblog/podcast I host for PodTech.net called Marketing Voices.


At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more traditional marketing and communications efforts.
We talked a lot about her strategy and challenges at melding marketing with public relations and advertising today. Intel is very interesting as a marketing group because they are expeimenting a lot with social media implementation--more so than any other corporation I have recently worked with.
As we all know, all communications is becoming more integrated, and there is an immediacy to marketing that only was only inherent in the recent past to PR activities at many companies. Intel really impresses me because they are taking social media implementation to the most strategic level and it is really working for them. Other companies could definitely learn from them.