A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get publicity. The example I used was "green." How about another recent buzzword, "Web 2.0."
One of the people who left a comment on my post was Etan Horowitz, the tech reporter for the Orlando Sentinel.
He said:
A quick search of my inbox reveals nearly 100 e-mails with the words "Web 2.0" in them. Most of them are pitches from tech companies.
I ran into Etan at an event this past Monday and asked him about the comment. He said it's almost a joke, everybody is throwing the 2.0 label on their pitches. The end result is that it becomes a meaningless term and actually devalues your message.
