Yes, social networks are cool and great fun. But how can we marketers use them to drive business?
This was the challenge posed to a dynamic panel of representatives from MySpace, YouTube, Digitas and Coke, and wow did they deliver. A skeptic up until today, I am now convinced this new world of customer participation and dialogue of C2C (consumer-to-consumer) is here to stay as path to make significant business impact.
Call it B2B + C2C = Brand Equity!
Check out Delta airlines flight attendant videos on YouTube, for example:
And see Cherrry Coke engagement contests on MySpace.
Here are more examples of what brands are doing to engage with their customers via social networks:
LG's video contest to complete the phrase, "Life's Good When...."
Lions for Lambs contest asking "What do you stand for?"
These and now countless other brands -- try Pontiac, ATT, Heinz and Holiday Inns Express for example -- are leading the way to silence the marketing megaphone habbit and try listening and engaging.
As one MySpace user said, "I don't want companies to advertise to me. I want them to be my FRIEND."
How do you make your customers your friends?
You may like these other MarketingProfs articles related to Content:
- How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
- Five Serious Content Marketing Mistakes You Need to Avoid
- Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
- Marketing at the Speed of Thought: AI Use Cases for Four Content Types
- How to Create a B2B Marketing Podcast in 2023—And Why You Should
- A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]