Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation.


On my podcast show called Marketing Voices , I recently interviewed Charles Pizzo, a communications expert, about his tips for what you do when taken to task by a blogger. How do you "fight back"?
Pizzo mentions that it is all about setting up an online monitoring service and he refers to a free service called MonitorThis. Pizzo also talks in the podcast about how people can track and identify these cyber-smearers. All very good information in about 10 minutes!

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Blog Smearing: Crisis or Calm?

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ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.