According to a new survey of the Marketing Executives Networking Group, conducted by Anderson Analytics, 60% of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI. Guess what number two is.
Marketing has been changing as quickly as technology has, so it makes sense that SEO (42%) and personalization (36%) came in at the number 2 and 3 spots. Pulling up in fourth place is green marketing at 32%.
When asked what was the most important demographic to target, marketing executives said the baby boomers (88%), closely followed by Gen Xers and Hispanics.
And congrats to our own MP blogger, Seth Godin, for being selected number one on the most important marketing guru list.
Here's the news release:
So what is this telling us? Are we pulling back to our comfort zone to focus more on basic marketing strategies? What is your company doing next year? What do you think?
Continue reading "As Things Get More Complex, Marketers Return to Basics" ... Read the full article
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