On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As a Boomer, I never take it for granted, having grown up with black and white TV and typewriters with carbon paper for copying term papers. But, when technology doesn't cooperate and chooses, instead, a coup d'etat, I want to scream!
I am working on client projects - yes, marketing work. That is how I make a living. But, alas, I must depend wholeheartedly on my computer for Internet research, communicating with clients 4000 miles away, and yes, copywriting, designing and strategizing.
But when my IT specialist says it's time to reformat, I cower with dreaded anticipation. I know what that means. As the Beach Boys used to sing, "Wipeout!"
I started on a Friday and didn't complete the process until halfway through Monday. I backed up everything onto my external drive and reloaded all my software. Why, oh why, isn't there a better way?
I thought my life would be better - that I could just click away on my keyboard and all would be well with the universe. Disheartened, I find myself lost without my personal contacts - all because I forgot to check a little box that says "include all sub-folders."
I am working again, thank goodness. But, now there are new bugs that irritate me. Things that didn't occur before. Maybe it's a conspiracy. After all, Vista is on the market, just crying for attention, What? 3 gigs of RAM - oh joy. I find myself reading technology ads even more and browsing tech sites. Oh, oh.
What about you? Do you have a love-hate relationship with technology?
Continue reading "My Love-Hate Relationship with Technology" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.