Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego this week, I went through my "boo boo" folder and found some great examples.
Here are a couple of samples I'm using that underscore my point. These are real, folks. I didn't make them up.
"Thank you for contacting. Each survey opportunity is unique. The survey invitation will contain both the length of the survey and the amount of credit your will receive upon completion."
"By submitting this form you agree to receive periodic e-mails from [name of organization]. We will not sell or lease this list to any third party. You will be receiving a e-mail conformation."
These represent auto responses from Web sites. I also have some juicy ones received from colleagues.
What impression do you think these types of boo-boo's send? What does it say about an organization's credibility?
Continue reading "Marketing Communication Boo Boo's: Do They Send a Bad Message?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.