There's been much discussion recently, and some concern, over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may suffer.

The thinking is that if people discover our blog posts on another site besides our blogs (such as Twitter, Friendfeed, or even via RSS), that they might not be as willing to comment. But is this reason for concern, or cause for celebration?
For example, I linked to my most recent DF post on Twitter after it was published. Three of the people that are following me, within minutes, wrote on Twitter that they liked the post, and one person I am following even linked to it as well.
Yet none of them came here to leave a comment. To some, this might represent a 'fragmented' conversation. But to me, it represented an opportunity to expand my audience. When someone I am following on Twitter compliments my post, they have just 'endorsed' me to everyone that is following them. That's huge! Granted, if they would have instead commented here, the conversation would have likely been more robust, and that one comment would have possibly led to even more comments.
But at the end of the day, is it more important to have centralized conversations around our content, or to encourage our blog readers to leave feedback in whatever manner, and place, that they feel comfortable with?
I vote for the latter. We should be thrilled that people care enough to leave any feedback about the content we create. I'm far more worried about creating content that people feel is worthy of discussion, than trying to make sure that the discussion happens on my blog.
What say you?

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Fragmented Conversations, a Problem or Opportunity?

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image of Mack Collier

Mack Collier is a social-media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. His first book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans, was published in April 2013 by McGraw-Hill.

Twitter: @MackCollier

LinkedIn: Mack Collier