What do you love most about your job?

I’ve done brand communications for almost 10 years now and my experience with social media has been the most fun by far. I love people so a job that allows me to interact with all of our consumers, hear their thoughts and needs and figure out the best way to serve them while serving my company is really a win-win.

What is the biggest challenge you face with social media?

The time it takes to be completely engaged and have a personal relationship with hundreds of people. To stay connected to everyone and feel like you know what’s going on with all your “key” contacts. I find it very difficult to get through my Google Reader. Legal doesn’t make things too easy either!

What advice do you have for marketers just beginning to utilize social media?

Be slow, purposeful and simple in your approach. Know that social media is a long-term investment in your consumers. As you are ramping up everyone’s comfort levels with the use of social media, you can be ramping up your own strategies at the same time. This is very much a medium that requires you to find your way as you go. Be comfortable enough to adjust at any time – ramp up, slow down or dig in whenever necessary.

What are your favorite blogs?

The Birds Got the Word -- It’s my husbands and it helps me feel more connected to what’s going on during the day while I’m talking about all this stuff!

Manager Mom -- Hilarious mommy blogger!

Southwest Airlines -- I love this corporate blog because it’s got a ton of great content and the “brand” is so apparent.