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If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out there?

Yeah, it's a rhetorical question. Because we all know the answers -- the usual suspects: fear, inertia, obsession with the competition. Sometimes a lack of imagination. Sometimes sheer (or in this case, shear) laziness.
But I do suggest a path out of the sheepfold and into the light. You can see/hear my thoughts in the accompanying video:

Continue reading "Do I Smell... Lanolin?" ... Read the full article

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image of Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 21st year of independent practice. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions to help organizations create more content, more effectively.

LinkedIn: Jonathan Kranz

Twitter: @jonkranz

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